Manipulated by Internet Trolls & Bots

Four years before the end of the Second Millennium (OK, that’s 1996), Congress passed the Communications Decency Act of 1996, which was signed into law by then-President, Bill Clinton.  The goal of the legislation was to regulate pornographic material on the Internet.  However, in 1997, in the landmark case of Reno v ACLU, the United States Supreme Court struck down the anti-indecency provisions of the Act.  The Act was Title V of the Telecommunications Act of 1996, introduced to the senate Committee of Commerce, Science, and Transportation by Senators James Exon (D-NE) and Slade Gorton (R-WA).

Once passed by Congress, Title V’s main influence was in two areas: attempting to regulate indecency (as and when available to children); and obscenity in cyberspace.  The interpretation of this portion of Title V, known as Section 230, is widely accepted as exculpating operators of Internet services from legal responsibility for the words of third parties that use their services, and that these Internet services would not be construed as being publishers of that content.  Section 230 was, and is still, heralded as a cornerstone of free speech on the Internet.  However, right now, this couldn’t be further from the truth in a very interesting twist of fate.  That’s key to the point of this blog.  Essentially, NO Internet service provider, not Facebook, not Twitter, nor any other provider, or social media service are obligated to take any responsibility, or be accountable for any information that they post, or that their users post.

In retrospect, and based on the fact that sexual exploitation of potentially unwitting victims is a human rights violation, this was probably a very good idea, but enough of the ancient history lesson.  So let’s move forward…

What few anticipated, or even imagined, is that the power of the Internet for doing good, would also be equivalent to its power for evil doing.  There are likely no parties, or state actors that are without blame, including the USA, but it seems to me that other than the Russians  (who rank high on the scale of disinformation and hacking) the biggest culprits right now are the Internet providers and Social Media services that continue to allow bots and false account owners to post untrue, misleading and manipulative content.  This is a supreme disservice to their real constituents and customers, which far outnumber those in the hacking community that continue to create false identities and accounts for the purpose of spreading disinformation and sowing the seeds of division in this and other countries.  It’s time for us to end this practice.  It’s time for Internet services to do a better job of policing their own sites, and start removing more aggressively content that is inaccurate, and false.


Data Center Capacity Planning

At this time of year, most enterprises are completing their evaluation of data center, colocation, or IT needs for the coming year, the trick being to avoid veering off the prescribed path when faced with the headwinds of everyday business turbulence during the coming year.

Tried and true methodologies, as well as other experiments have produced varying degrees of success, and the hunt for the Holy Grail continues.  However, there are a few items to which attention should be paid.

  • Business Goals & Objectives – This is guiding principal should serve as a road map, as everything must be aligned with the business goals of the company, or business unit.  Without this overarching guidance, how is success measured?
  • Industry Specific & Corporate Compliance – Compliance regulations vary from company vertical. Regardless of the type, or breadth of the regulation or compliance standard, adherence will play a role in capacity planning and the solution configuration.
  • Rack Optimization – Moving from the strategic to the tactical points, having an accurate inventory of IT equipment, understanding the utilization of each component of the inventory, and how those assets are arranged at the rack level, is key to being able to create a more efficient environment from a compute perspective, as well as a power and cooling utilization perspective, such as containment.
  • Power Usage, Cooling & Cost – As a direct outgrowth of rack optimization, power utilization and the cost of the power can have a dramatic effect on the budget. In many situations, the cost of power can be the largest component of the overall pricing structure and budget, especially when considering the cooling cost (referred to as “uplift”, or “PUE”).  Controlling this cost through geographic location, can yield significant savings as power costs can range from $0.02 per kWh to $0.33 per kWh.
  • Social Responsibility & Sustainability – Most public companies and many privately-held companies have been attuned to Social Responsibility and Sustainability for at least the last decade. As these doctrines have been infused in the respective mission statements and operating principles, changes have eventually, but not always trickled down to IT operations.  Alignment may be another box to check, or there may be serious implications in not complying with these directives.
  • Leveraging Infrastructure (Cloud) Platforms – The pendulum is continuing to swing from Colocation in the direction of Cloud.  Over the past several years, adoption has been as dynamic and aggressive as the growth and diversity of different flavors and offerings.  From Software-as-a-Service, to Infrastructure-as-a-Service, Bare Metal, Platform-as-a-Service, Disaster Recovery-as-a-Service, and Everything-as-a-Service, it seems that there is no end to the prolific naming of new services.  However, behind the plethora of names are some very valuable solutions that streamline business processes, reduce expenses, and increase bottom-line profits.  Creating the right balance of Colocation and Cloud Infrastructure is a key factor in how enterprises survive business challenges.
  • Software Tools – Are there any companies operating without the assistance of an ERP (Enterprise Resource Planning) solution? Most notable among the offerings are those from SAP, Oracle and Microsoft, but there are many others.  These tools are invaluable in assessing and directing planning activities.

The concluding point to all of this is start planning early, continue to review and optimize the plan and apply it to business operations.

Colocation Cost Mitigation

By reviewing your colocation or managed services contracts on a regular basis you’re able to pick some low-hanging fruit that will reduce your costs and add to your IT budget.  Like anything else, an organized and deliberate process will lead to a successful result.  The 6 steps in the process breakdown into three categories:

1) Contract Review;

2) Market Options; and

3) Negotiations.

In category 1, Contract Review, I suggest reviewing all of your current colocation/managed service providers and their offerings.  Make sure that there is congruence between your goals and your service provider’s resource set.  Next, analyze all of your billing statements, contracts and service level agreements.  In order to evaluate whether or not you’re paying more than you should be for the services you’ve contracted, you’ll need a benchmark.  Unless you totally understand every aspect of the billing statement including power usage, power cost, meet-me room and bandwidth charges, hire a professional to assist you.  They’ll save you time, money and will be able to provide valuable market information.

Once you’ve completed your statement analysis and know where you stack up compared to the market, it’s time to do some (category 2) research and start contacting a number of service providers.  To obtain accurate quotes, make sure you provide as much information about your IT landscape as possible.  When you receive the quotes, you’ll want to normalize and contrast all of the economics and terms on a spreadsheet to create a financial model.

The results of the financial model will create your negotiation path, allowing you to create as much leverage as possible through developing a competitive environment of providers.  The competition you create will drive the best results.  Several rounds will be necessary before you get to the bottom line.  When you’ve completed the negotiation of financial terms, you’ll spend a lot of time negotiating the statement of work, master services agreement (the contract), and service level agreement.  These documents are extremely important, so don’t be cavalier about this part of the process; they are the only documents that come out of the drawer in case of a dispute.  That pretty much covers the broad brush strokes.